Industry Newsroom

Anchor Equity Partners, KKR, and Princeville Capital Invest in Cue Holdings

Korea-focused fund manager Anchor Equity Partners has led an investment round for China-based marketing solutions provider Cue Holdings. Global alternative investment manager KKR, which originally acquired a controlling stake in Cue in 2018, and global technology investor Princeville Capital also participated in the round. Cue provides enterprises with data-driven marketing insights and growth solutions, and will use the funding to enhance its technology and media offerings. Financial details of the transaction were not disclosed.