Industry Newsroom

BaltCap to Exit auto24 to Apax-Backed Baltic Classifieds Group

BaltCap, a private equity firm focused on the Baltic countries, has agreed to sell Estonia-based online advertising company auto24 to Baltic Classifieds Group, a Lithuania-based advertising company owned by global private equity advisor Apax Partners. auto24 operates automotive classifieds portal and generalist classifieds website BaltCap and auto24’s management acquired the company from Finland-based media conglomerate Sanoma Media Finland in 2017. Financial details of the transaction, which is subject to regulatory approvals, were not disclosed.