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MEVP and Impact46 Lead USD6.6 Million Series A for Nana Direct

Venture capital fund manager Middle East Venture Partners (MEVP) and Saudi Arabia technology-focused asset manager Impact46 have led a USD6.6 million Series A investment in Nana Direct, a Saudi Arabia-based online grocery delivery platform. Other participants in the funding round include MENA-focused venture capital fund manager Wamda Capital, financial services firm Watar Partners, and Saudi Venture Capital Investment Company. Nana Direct connects supermarkets, shopping assistants, delivery fleets, and consumers to provide grocery ordering and delivery services to customers through its mobile application. The company will use the new capital to grow its network of grocery stores, build its team, and further develop relationships with vendors.