The Craftory, a permanent capital firm investing in early- and growth-stage consumer brands, has led an investment of USD30 million in NotCo, a Chile-based technology business that develops plant-based alternatives to animal-derived food products. Other participants in the funding round include Jeff Bezos’s family office Bezos Expeditions, Latin America-focused venture capital firm Kaszek Ventures, and accelerator program IndieBio. NotCo will use the funds to develop additional products, including milk and ice cream alternatives, and expand into new markets such as the United States and Mexico.