Industry Newsroom

Wamda and Global Ventures Lead USD3 Million Series A Round for Floranow

Middle East-focused venture capital firms Wamda Capital and Global Ventures have led a USD3 million Series A investment in Floranow, a UAE-based business-to-business online floral marketplace. Other investors in the round include Dash Ventures, Jabbar Internet Group, Sirocco Holdings, Adamtech Ventures, Zuaiter Holding Capital, HB Investments, and undisclosed angel investors. Founded in 2016, Floranow connects horticulturists based around the world directly to flower retailers through its online marketplace. This latest funding will support Floranow’s expansion into new markets in the Middle East, as well as further development of its online marketplace.